HealthFlow Friction Analysis

2/5Low
2/5Medium
1/5High

Journey Flow

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Landing Page

Patient JourneyStep 1

low friction
Context

Patient arrives at HealthFlow homepage for the first time, looking to book a health appointment.

Expectation

Clear call-to-action to book an appointment, with simple navigation to get started.

Reality

Landing page has a prominent "Book Now" button and clean layout. Navigation is straightforward.

Impact

Users move through quickly. Minimal cognitive load. Positive first impression established.

Opportunity

Consider adding a quick-start flow for returning patients. Personalization could reduce time to first action.